A focused digital engagement upgrade designed to turn website interest into known prospects, meaningful follow-up, property visits, and sales conversations.
Proper Tech recommends a focused digital platform elevation that strengthens the path from initial research to meaningful follow-up.
This is not a full website rebuild. It is a targeted conversion improvement designed to help serious prospects take the next step with more confidence and give the Culverhouse sales team a clearer opportunity to respond while interest is active.
For a higher-value land and build decision, buyers rarely move from first website visit to immediate appointment. They browse lots, evaluate builders, review location value, imagine the lifestyle, and return when they are ready.
The goal is to support the buyer journey with a clearer, more intentional digital path.
The current website introduces the property opportunity. The next layer should convert interest into trackable engagement.
Do not ask prospects to schedule before they have been given enough context to believe the visit is worth their time.
A focused digital engagement upgrade designed to strengthen the bridge between website activity and sales follow-up.
Strengthen the Resources path with a soft email capture point.
Create a curated second-stage experience for active researchers.
Catch high-intent visitors after meaningful engagement.
Capture updated community footage that reflects the current experience.
Use updated visuals and clearer CTA without building a full new concept.
Confirm the key digital pathways before the experience goes live.
The first half of the work turns anonymous research behavior into a known, useful next step.
Strengthen the Resources path with a soft email capture point, allowing Rivercrest to identify serious researchers earlier and route qualified interest directly to the sales team.
Create a curated second-stage experience for prospects who are actively researching Rivercrest. It gives the prospect a reason to stay engaged and gives the sales team a more natural follow-up point.
Add a soft, behavior-based prompt that appears after meaningful engagement, such as multiple lot views or deeper resource activity.
Share your email and we'll send a curated overview with development data, builder context, and next-step information.
The second half of the work updates the visual story and confirms the full digital pathway works before launch.
Capture updated community footage that better reflects the current Rivercrest experience and what buyers are evaluating now.
Refresh the current video using updated aerial footage and a clearer call to action. The goal is not to create an entirely new video concept, but to make the existing video more current and more connected to the buyer journey.
Test the key digital pathways before launch to confirm that the experience is working properly.
Recommended enhancements for your team to perform independently. Should you need additional assistance, consulting packages are available to current clients.
Create lead response emails and property-visit invitation language to help the sales team follow up consistently and professionally.
Create a 2-4 week content rhythm to support the digital engagement pathway and drive traffic back into the asset.
Optional advisory and team training support is available after launch to help the Culverhouse team use the new pathway, follow-up language, and engagement assets effectively.
Proper Tech is offering a 50% total package discount for your core digital engagement upgrade.
| Deliverable | Standard | Your Rate | Savings |
|---|---|---|---|
|
Lead Email Capture
Adds a soft, strategic email capture point to help identify serious researchers earlier and route qualified interest directly to the sales team.
|
$750 | $500 | $250 |
|
Micro Landing Page / Engagement Asset
Creates a curated second-stage experience that gives prospects builder context, location value, updated visuals, and a clear reason to stay engaged.
|
$1,800 | $900 | $900 |
|
Behavior-Based Pop-Up
Introduces a non-aggressive prompt that appears after meaningful site activity, inviting high-intent visitors to request the next helpful resource.
|
$450 | $225 | $225 |
|
Drone / Aerial Footage Capture
Captures updated visual context of the community, built homes, river-view setting, and surrounding landscape to better reflect the current Rivercrest experience.
|
$250 | $200 | $50 |
|
Existing Video Re-Script/Edit
Updates the current video with refreshed footage, clearer positioning, and a stronger call to action without requiring a full new production.
|
$950 | $475 | $475 |
|
Testing + Launch Support
Confirms the full pathway before launch, including email capture, lead routing, links, mobile experience, pop-up behavior, video placement, and next-step calls to action.
|
$400 | Included | $400 |
| Total Package | $4,600 | $2,300 | $2,300 |
The timeline will be driven by drone shoot scheduling, asset availability, and review turnaround.
The opportunity is not simply to make the platform look better. The opportunity is to make the platform work harder, without overcomplicating the buyer journey.